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Sethu Madhav Vure is a seasoned IT professional with extensive experience in e-commerce and technology architecture. Currently serving as a Senior IT Architect at Ulta Beauty since October 2017, Sethu has previously held roles as an Oracle Commerce/ATG Consultant at Mythri Consulting LLC and a Technology Architect at Infosys, where contributions included overseeing eShop enhancements for a major German logistics provider. Earlier positions at Wipro Technologies included technical leadership in developing e-commerce applications and enterprise solutions. Sethu holds a Master of Computer Applications degree from Acharya Nagarjuna University, earned between 2000 and 2003.