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Kayla Wojnicki is an accomplished marketing professional with extensive experience in integrated marketing and brand management, currently serving as Manager of Integrated Marketing - Strategic Initiatives at Ulta Beauty. Kayla has successfully advanced omnichannel shopping strategies and strengthened shopper loyalty through targeted marketing campaigns. Prior roles include Associate Manager Integrated Marketing at Ulta Beauty, where Kayla executed promotional campaigns and evolved category initiatives, and Associate Manager Brand Marketing at Topco Associates LLC, managing private label grocery brands. Earlier experience spans positions at Revlon Inc., Laura Geller Beauty, and various retail roles, showcasing a strong track record in sales and marketing performance. Kayla holds a Bachelor of Business Administration from The University of Iowa and a Master of Science in Organizational Leadership from Argosy University Chicago.