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Ulrika Andersson is an experienced marketing professional currently serving as the Marketing & Communications Manager at Ulefos Sverige since January 2018, where responsibilities include creating and implementing integrated marketing strategies across the Nordic region, resulting in a 38% increase in brand awareness. Previous roles include Nordic Marketing Coordinator at Ulefos Sverige, Marketing Communications at Aspen Horse AB, and Brand/Product Manager at Krusell International AB, alongside extensive experience in marketing management at Ur&Penn/KIN Group. Educational background includes studies at IHM Business School and the University of Gothenburg, along with various certifications in related fields.