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John Dunne is the Director General of the UK Vaping Industry Association (UKVIA) and a Director at Dyflin Group Ltd. With a background in management consulting, compliance advising, and sales & marketing strategy, John also serves as a Non-Executive Director at Arcus Compliance Ltd. In addition, John is a Member of the MemberWise Network and has previously held positions as Managing Director at E-Liquid Brands UK Ltd and Nicopure Labs.