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Michael Whittle is a seasoned marketing professional with extensive experience in customer acquisition and performance marketing. Currently serving as the Senior Customer Acquisition Manager at UK TOTE GROUP since December 2019, Michael has also held roles as Customer Acquisition Manager and Media Partnerships Manager within the same organization. Prior to this, Michael worked at CheckdMedia from August 2016 to December 2019, advancing from Marketing Manager to Head of Paid Media and ultimately Head of Performance Marketing. Earlier experience includes positions at Betfred as Sports Acquisition Executive and Digital Marketing Assistant from August 2013 to August 2016. Michael holds a Bachelor of Science degree in Business Studies with Marketing Management from The University of Salford, completed in 2013.