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Ziva Rosenblum is a UX Expert at UI - Human Factors Ltd. since August 2021, with extensive experience as a User Experience Researcher in freelance and contract work since July 2010. Responsibilities include researching and evaluating user needs, content development, and concept development, with a focus on edutainment that engages learners through interactive methods. Ziva holds a Certificate in UX from the Technion - Israel Institute of Technology, completed in 2020, and a Bachelor's degree in Cognitive Science as well as a Master of Education from Bar-Ilan University.