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Jeff has more than 30 years of experience in the financial industry. UGA Finance was started nearly 18 years ago, and since, Jeff has been an integral source of knowledge and commitment to the success of the UGA Finance Program.

Prior to the inception of the UGA Finance Program, Jeff started his career in the automotive industry. He successfully owned and operated a car dealership, and was the youngest owner within that franchise. He then started his own independent auto dealership and later sold it, and became a consultant with Travelers Acceptance Corporation. While working with Travelers, he designed a conservative, high-yield, auto finance program which was marketed aggressively by Travelers as it maintained high performance levels. Jeff’s progressive approach to auto finance has expanded into a variety of other industries and has enhanced UGA's niche for high-yielding, sub-prime programs for our clients.

Mr. Daum currently is and has been since the beginning, the President of UGA Finance. As UGA Finance grew, Jeff was able to take his small company of 4 employees and grow it into a successful business of more than 70 employees.