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Patrick Petzold is an experienced business leader currently serving as CEO and Head of Sales at UFirst Group since March 2010, where the focus is on enhancing customer eBusiness success through Spryker. Prior to this role, Patrick held the position of UX Design Lead at Optaros from December 2007 to August 2010 and operated as the Owner of Treibstoff GmbH from 2005 to 2007, overseeing multiple roles including Art Director and Project Manager. Additional experience includes serving as Managing Director at Divina Food AG from 2004 to 2005, where the company dealt with Italian food specialties, and working as a Team Leader at SDM Switzerland Destination Management from 1999 to 2001. Patrick's educational background includes studies in architecture at HGKZ Hochschule für Gestaltung und Kunst Zürich and various institutions focused on design and hospitality.