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Reto Meier is an experienced professional in sports management, currently serving as a Senior Match Operations Manager at UEFA since January 2007, with prior roles including UEFA Champions League Football Operations Manager and UEFA EURO 2008 Ticketing Group Sales Coordinator. Previously, Reto worked at CTS EVENTIM AG & Co. KGaA as a Group Sales Manager for the FIFA World Cup Ticketing Center. Reto holds a Diploma in Sport Management & Business Administration and a Master's degree in Physical Education Teaching and Coaching from ETH Zürich, as well as a Matura from EMS Schiers.