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Fernanda Cui currently holds the position of Planejamento Estratégico Pleno at UOL - Universo Online, specializing in E-commerce and Retail since July 2021, having previously served as Planejamento Estratégico Junior and Account Manager I. Responsibilities include campaign strategy formulation, data analysis using platforms such as Google Analytics and Comscore, client engagement, and performance reporting. Prior experience includes coordinating social media and influencer strategies at Yooper Digital Marketing and serving as a Social Media Analyst at Elife, where duties encompassed KPI analysis and crisis management. Educational qualifications comprise a Bachelor's degree in Communication and Journalism from Pontifícia Universidade Católica de São Paulo, a specialization in Digital Marketing from EBAC, and a technical degree in Photography from Centro Universitário Senac.