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Ian Crassweller is a seasoned professional in market research and business intelligence, currently serving as the Global Head of Insights Excellence at UCB. Previously, Ian held several key positions at Kimberly-Clark Health Care, including Group Director of Market Research, Director of Global Market Research & Business Intelligence, and Associate Marketing Director. Additionally, Ian worked as a Category Manager at Kimberly-Clark Professional and began a career as a Product Manager at Kao Brands. Ian received an Honors Bachelor of Arts in Business Administration & Marketing from Ivey Business School at Western University, and completed secondary education at Royal St. George's College.