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Yifei Y. is a seasoned marketing professional with diverse experience in digital marketing, paid media coordination, and marketing strategy development. Currently serving as Paid Media Coordinator at 62ΛBOVE since August 2022, Yifei Y. previously held roles as a Paid Social Intern at Community Boost and a Digital Marketing Intern at smartboost. Yifei Y. has demonstrated expertise in content strategy creation, SEO evaluation, and campaign planning, particularly on platforms like YouTube. Additional experiences include leadership positions in marketing within university clubs, a Marketing Intern role at Covestro focused on market research and e-commerce strategies, and a UI/UX Designer role for the Chinese Computer Community at UC San Diego. Yifei Y. holds a Bachelor's degree in Communication with double minors in Design and Business from UC San Diego.