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Urs Wieser is an accomplished marketing professional with extensive experience in the financial services sector, currently serving as the Head of Product Content Marketing and Executive Director at UBS since August 2015. In this role, Urs Wieser oversees a team of approximately ten employees, focusing on client-centered product content creation, marketing strategy alignment with global sales priorities, and fostering cross-departmental collaboration. Previous roles include leadership positions at Swisscanto Asset Management SA and Horizon21 AG, where responsibilities ranged from managing marketing teams to organizing new business units and developing corporate brand positioning. Urs Wieser's academic credentials include a Federal Degree in Marketing Communications and a Federal Degree in Tourism Management, enhancing a robust career marked by significant contributions to marketing and communications within asset management.