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Jürg Baur is an experienced professional in the field of technology services and management, currently serving as Managing Director and Head of Global Application Support & Reliability at UBS within the CDIO Technology Services division. Previously, Jürg held multiple leadership roles at UBS, including Executive Director positions focusing on Global Application Support and Service Control. Jürg also has a background at Credit Suisse, where roles included Director and Vice President in Transformation & Strategy. In earlier career stages, Jürg served as a Business Management Consultant at Technology Management Group, managed financial planning at GE Capital, and worked as a Financial Analyst and Project Manager at General Motors Europe. Jürg holds a Masters of International Management (MBA) from Thunderbird School of Global Management and has further education from IMD.