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Mike Meersman is an accomplished professional with extensive experience in consumer insights and marketing research. Currently serving as Associate Director - Consumer Insights Lead for Jimmy Dean at Tyson Foods since May 2023, Mike previously held significant roles at Bayer as Sr Manager for Category Insights & Strategy and Shopper Insights & Business Intelligence Lead on the Walmart Customer Team. Prior to Bayer, Mike worked at Kellogg Company as Sr Manager for Shopper Insights and held various leadership positions at Walmart, including Director of Digital Marketing & Media Measurement. Mike's career began at MaritzCX, leading cross-functional research teams, and included management positions at Anderson, Niebuhr & Associates, and Market Dynamics. Mike holds a Master of Marketing Research from Southern Illinois University Edwardsville and a BA in Psychology from UW-Stout.