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As the Chief Growth Officer , Melanie is responsible for all aspects of global brand marketing to foster the growth of the company’s portfolio of brands and products. In this newly created role, Melanie oversees functions including consumer and corporate branding, innovation, R&D, communications, and consumer insights and analytics.

Melanie brings more than two decades of food, packaged and consumer goods marketing experience having cultivated high-profile brands to drive growth and profitability. She most recently served as Chief Marketing Officer (CMO) of Coca-Cola North America, responsible for a multibillion-dollar portfolio consisting of more than 20 brands including Coca-Cola®, Sprite®, smartwater® and Minute Maid®. Prior to becoming CMO, she was President of the Still Beverages Business Unit for Coca-Cola North America, leading the water, sports drinks, tea and coffee businesses and was President and General Manager of Venturing and Emerging Brands. Boulden also served as Global Head of Marketing and Brand Management at Reebok and has held marketing management roles at Crayola, Kraft Foods and Henkel Consumer Goods. She holds a B.S. in English from Iowa State University and an MBA with concentrations in marketing and finance from The University of Iowa. In addition, she serves on the Board of Directors of Adobe.