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Lucía Martínez Fuertes is a seasoned creative professional specializing in digital marketing and design, currently serving as the Directora Creativa y Marketing Digital at Tyris Software since January 2019. Prior experiences include leading creative and marketing efforts for go-aigua at global omnium, as well as positions at Dsignes as a Senior Graphic Designer and at xip multimèdia overseeing design and communication management. Lucía has also contributed to education through content generation and course instruction, notably in graphic design and Adobe software. Educational qualifications include a Master's degree in Digital Marketing Direction from GADE Business School, along with multiple degrees in graphic design and industrial design engineering from UCH-CEU, showcasing a strong foundation in creative disciplines.