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Luca Belli has over 28 years of work experience. Luca began their career as a Sales Representative at Midec Spa in 1991, followed by a role as Product Manager at CETA Spa in 1993. In 1995, they joined Noloitalia Spa - The CAT Rental Store (CGT Group) as Operations Manager and Rental Manager, where they were part of the start up team for the project labeled "The CAT Rental Store". In 2000, they returned to MAIE Spa, where they held the roles of Business Unit Manager, Operation Manager and Rental Manager, and Marketing Director. In 2011, they became Sales Manager at Camoter Commerciale, and in 2012 they took on the role of Consultant. Most recently, they have been the Sales and Marketing Director - Italy & Balkans at TYRI Lights since 2015.

Luca Belli has a Laurea in Ingegneria aerospaziale from Politecnico di Milano. Luca has also attended ARA - American Rental Association, CESMA - Milano, CFMT, Curie Management Consultant, and KAESER for courses related to rental business, product management, and marketing, respectively. No additional certifications are listed.