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Michael Welch OBE FRSE is a prominent entrepreneur and leader in the tire retail industry, holding key positions as Founder, President, and CEO of Treadsy, Tirescanner.com, and Blackcircles.com. Currently leading Treadsy since January 2024, Welch also serves as President and CEO of Tirebuyer.com, following its merger with Tirescanner in 2021. Involvement in community service includes being a Member of the Board of Trustees for the Dave Thomas Foundation for Adoption and Co-Chair of the Alumni Council for The King's Trust USA. Welch's investment and advisory roles in various companies, including PlayerData and Wavemaker Partners, further highlight a commitment to innovative ventures. Educational accomplishments include a Doctor of Enterprise from Edinburgh Napier University and studies in Business Management and Information Systems.