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Bongani Baloyi is a skilled data scientist with extensive experience in marketing and advertising analytics. Currently serving as a Data Scientist in Marketing at TymeBank since July 2022, Bongani previously held positions at MTN as a Data Scientist in Advertising and at The Estée Lauder Companies Inc. as a Digital Marketing Analytics Lead. Prior roles include Regional Digital Reporting Analyst at Dentsu Aegis Network and Data and Reporting Manager at IPG Mediabrands. Bongani began a career in data analytics at IPG Mediabrands, progressing from a Junior Insights and Reporting Analyst to an Insights and Reporting Analyst. Academic credentials include a Bachelor's degree (Hons) in Physics and a Bachelor of Science in Physics and Applied Mathematics, both from the University of Cape Town, where Bongani also served as a tutor in physics and mathematics.