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Lena Weyerhäuser has worked in a variety of roles since 2017. Lena began their career as an Internship Project Management E-Commerce at Machinas Digital Development S.L. in 2017. In 2018, they took on a Freelance Marketing and Working Student Digital Marketing role at Gibbon Slacklines (ID Sports GmbH). In 2019, they worked as a Communications & Digital Marketing at INNIO Group. In 2020, they held two positions as a Marketing Project Manager at European Innovation Project "Build-in-Wood" and proHolz Tirol. Currently, they are a Performance Marketing Specialist at Txture.

Lena Weyerhäuser obtained their Bachelor's degree in Advertisement and communication from Stuttgart Media University in 2018. Lena also obtained a Bachelor's degree in Marketing from Universidad de las Américas Puebla in 2017. In 2020, they began pursuing a Master's degree in Digital Marketing & Analytics from MCI | The Entrepreneurial School®. Lena is expected to complete their Master's degree in 2022. Additionally, Lena has obtained two certifications: a Txture Cloud Transformation - Associate certification from Txture in May 2022, and an Online Marketing Basics certification from Google in September 2019.