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Sara Wiktorin began their work experience as a Creative Writer at Twistshake of Sweden in January 2023. Prior to that, they worked as an SEM Intern at Beet from October to December 2022. From 2010 to 2022, Sara worked as a Butiksbiträde at ICA. Sara also had previous experience with Twistshake of Sweden as a Junior SEO copywriter from June to July 2022, and as an SEO Copywriter Intern from March to May 2022.

Sara Wiktorin's education history includes attending Medieinstitutet from 2021 to 2022, where they studied online marketing. Prior to that, they attended Nackademin from 2009 to 2012 and obtained a Gymnasieexamen (high school diploma) in the field of social sciences. In addition to their formal education, Sara has obtained several certifications, including Google Data Studio, Google Tag Manager, Google Ads Apps Certification, Google Ads - Measurement Certification, Google Ads Video Certification, Shopping ads Certification, Google Ads Search Certification, Microsoft Advertising Search Certification, Google Ads Search, and Google Analytics. These certifications were obtained between 2021 and 2022 from institutions such as Google and Microsoft.