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Crystal joined the Twin State Technical team in 2020 as a Copywriter. She has more than 20 years of sales and marketing experience, which led her to love the unexpected: WRITING. Proficient at copywriting and copyediting SEO-friendly content, her wheelhouse includes blogs, emails, newsletters, website content and annual reports. She has worked for several media agencies and is currently assisting many of their clients with content marketing by integrating movement, tone and flow to make content engaging, not only for the audience but also the search engines.

Crystal has a bachelor’s degree from Northern Illinois University in Marketing.