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Vicky Shi is a seasoned Senior Strategist at TwentyFirstCenturyBrand, specializing in building influential brands with a focus on positive cultural legacy. As an Independent Brand & Innovation Strategist, Vicky has collaborated with notable agencies and clients such as Airbnb and Johnson & Johnson, offering expertise in brand positioning, consumer insights, and product innovation. Vicky's previous roles include Graduate Research Fellow at The Oxford SDG Impact Lab, Head of Brand at StayAltered, and Co-Founder of Agency Dante, where efforts were directed towards supporting startups and sustainable initiatives. Vicky's experience at Lippincott involved advising major corporations on brand and innovation strategies. Vicky holds an MBA from the University of Oxford and a BS in Marketing and International Business from the University of Maryland, supplemented by an exchange semester at WU Vienna.