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Elena Carrilero Jiménez, PhD, currently serves as the Demand Generation Manager at Twenix, where responsibilities include creating a comprehensive content strategy and defining lead nurturing strategies. Previously, Elena held the role of Content Marketing Manager at Twenix, focusing on content and communication strategies. Additional experience includes positions as an SEO Copywriter & SEM at Plataforma X las marcas, Communication Specialist at Fundación Telefónica, and Writer at Valparaíso Ediciones S.L. Elena has authored two books and led literary workshops. Elena’s educational background includes a Doctorate in Didactics of Language and Literature and multiple master's degrees in SEO, Innovation, Creative Writing, and Philosophy from various institutions.