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Vivek Malhotra has extensive experience in the media industry, currently serving as Group Chief Marketing Officer and COO of Consumer Revenues at India Today Group since January 2012, where key achievements include the successful launch of INDIA TODAY TV and leading a strategic turnaround for the Aaj Tak brand. Prior to this role, Vivek served as Senior VP of Marketing, PR, and Research at BloombergUTV from 2008 to 2011, playing a vital role in the marketing mix for UTV News and further developing the channel's brand positioning. Additionally, positions held at Star News and CNBC TV18 involved marketing services, revenue planning, and strategy, contributing significantly to sales revenue strategies and competitive advantages. Vivek's career reflects a commitment to innovation, market insights, and evolving media strategies.