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Rafael Andrade is an experienced senior account executive currently working at TV Aratu since July 2019, focusing on strategic planning, negotiation, and commercialization across TV, Digital, and Out Of Home media. At TV Aratu, Rafael has specialized in sectors such as real estate, industry, retail, and public organizations while also managing significant accounts in São Paulo through Chaves Outdoor and Ei Mídia Exterior. Previously, Rafael held the position of senior account executive at Grupo A TARDE from January 2015 to June 2019, where responsibilities included managing strategic accounts primarily in legal advertising and conducting market analysis. Rafael also served as a marketing analyst, focusing on audience profiling, sponsorship evaluation, and reporting on advertising investments. Educational qualifications include a bachelor's degree in Advertising from Unijorge (2011-2014) and courses in Negotiation from FGV and Brand Management from ESPM, both completed in 2015 and 2016, respectively.