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Xinyi L. is a seasoned product marketing manager at Tuya Smart, with a focus on go-to-market strategies for over 30 IoT applications and services, and has successfully driven revenue growth of more than 300% year-over-year for new data SaaS products in the first half of the year. With a strong background in digital marketing, Xinyi previously led global online acquisition campaigns, optimizing budget allocation and return on investment, while also overseeing the lead-to-order process and implementing systems to improve lead performance. Prior experience includes a digital marketing role at Vibe Inc. and Scality. Xinyi holds a Master’s Degree in Strategy and Management of International Business from ESSEC Business School.