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Yael Shemer is the CCO and Co-founder of TULU, a Usage Economy platform that provides urban tenants with essential products. Yael has a background in environmental science and urban planning, with experience in community organizing and social-environmental initiatives. Yael has also worked as a research coordinator and lecturer, as well as in various entrepreneurial and leadership roles in organizations such as Google for Startups EU, MIT designX, and C40 Cities. Additionally, Yael has completed degrees in environmental science, business management, and peace studies, showcasing a diverse educational background.