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Dr. Helen Muncie, CPsychol, is a seasoned expert in applied psychology with extensive experience in AI, human factors engineering, and user experience design. As the Founder Director of Mage Insights Ltd., Dr. Muncie advocates for intelligent, empathetic, and ethical AI design. Current roles include Principal Human Factors Engineer at tulpa, aiming to enhance human-machine collaboration, and Principal Service Design Lead at Advai, focusing on trustworthy AI. Dr. Muncie's previous accomplishments encompass significant contributions at Thales, including leadership roles that improved operational efficiencies and user adoption in AI systems. With a solid educational background, including a PhD from Cranfield University, Dr. Muncie continues to influence various industries through innovative design and strategic governance initiatives.