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Vu Lai, also known as Ethan, currently serves as a Technical Product Owner at TUI, leading a Search Engine team to build roadmaps and define requirements for back-end systems. Previously, Vu held roles as a Technical Business Analyst at Inspectorio and FPT Software, focusing on payment and integration systems for B2B products, achieving significant increases in orders and user engagement. Earlier experiences include positions in account management, admissions consulting, and education consulting, demonstrating a strong ability to enhance revenue, manage stakeholder relationships, and develop strategic initiatives. Vu holds an MSc in Information Systems from The University of Sheffield and has engaged in further education through an Erasmus+ exchange scholarship at Tampere University and a BBA in Management and Marketing from the University Of Economics Ho Chi Minh City. Skills encompass UI/UX design, data analysis, and project management across diverse industries.