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Tommy Serban is an experienced commercial director and member of the board at TUI, where responsibilities have included overseeing long-haul destinations such as South East Asia, the Caribbean, Mexico, and Mauritius since September 2005. Positions held at TUI also encompass head of product, senior product manager, product manager, and destination manager for locations including Mallorca and Thailand. Prior roles include key account manager at Hermanex Scandinavia and head representative/service manager at TUI Nordic, with experience across multiple destinations. Tommy's early career began as a management trainee at Coca-Cola, focusing on sales and marketing. Educational qualifications include a degree in Affärsinriktat Ledarskap from IHM Business School and studies at Copenhagen Business School.