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Valentina Granero is the Digital Media Team Manager at TUI since March 2023, leading a team responsible for the media portfolio and strategy for TUI Musement, aimed at enhancing guest engagement for over 20 million guests. Prior experience includes serving as Brand Manager for Italy and Spain at Lookiero, where Valentina oversaw brand strategy, influencer partnerships, and cross-functional collaboration. Previous roles also include Digital Marketing, PR & Social Media Specialist at SPRINTER, Digital Marketing & E-commerce Manager at Yokono Shoes, and Assistant Digital Marketing and e-Commerce Manager at Deborah Group. Valentina began their career as a Marketing Management Intern at Anastore Bio SL and was a Teacher of English Language at INPAR3. Academic qualifications include a Master's degree in International Management from Università Cattolica del Sacro Cuore and a Bachelor's degree in Oriental languages from Università degli Studi di Torino.