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Sara Ali has over 15 years of work experience in marketing and brand management. Sara started their career at Salon Success as a Marketing Executive and eventually became the Marketing & Merchandising Manager. Sara then worked at Sleek MakeUP and Illamasqua as the Head of Marketing, where they successfully repositioned and modernized both brands. Sara's most recent role was at TUI, where they held various positions including Senior Marketing Manager, Head of Marketing, and Global Head of Brand Management. During their time at TUI, they led the implementation of a new unified brand strategy and achieved multiple awards for their team's marketing efforts.

Sara Ali has a BA Hons degree in Marketing from Buckinghamshire New University, which they obtained from 2002 to 2005. Prior to that, they attended the American Community School from 1999 to 2001 and the International School of Islamabad from 1991 to 1999. In 2020, Sara completed a Marketing Week Mini MBA with Mark Ritson, specializing in Brand Management. Sara plans to pursue another Mini MBA in Management in 2023. Sara also attended The Marketing Leadership Masterclass, but no specific degree or field of study is mentioned for that experience.