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Karen Bilsborough is a seasoned professional with extensive experience in customer research and insight management, currently serving as the Senior Customer Insight Manager at TUI UK since September 2010. In this role, Karen leads a research team focused on identifying customer trends and insights to inform product development, market intelligence, direct marketing, brand strategy, and communication evaluation. Notable achievements include winning AURA's most inspiring client speaker award and being a finalist for two MRS awards in 2019. Prior to TUI, Karen held senior positions in customer research at Dixons Stores Group, Woolworths, and Safeway, and has a solid academic background with degrees in Town Planning from the University of Liverpool and Human Geography from Liverpool John Moores University.