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Karen Soo has extensive work experience in the digital marketing industry. Karen is currently the Managing Director at Tug Agency since July 2022. Before this role, they served as the Head of Reprise at Reprise Digital from January 2019 to December 2021. Prior to that, they worked as a Digital Marketing and Solutions Consultant at The Learning Lab, Singapore from June 2018 to December 2018. Karen also held the position of Digital Director at OMD APAC from May 2013 to June 2018, and Associate Director at ZenithOptimedia from September 2011 to April 2013. Karen had various roles at Starcom MediaVest Group, including Digital Manager, Senior Digital Manager, and Business Executive from June 2010 to September 2011. Karen started their career as an Associate Manager at MindShare from June 2007 to June 2010.

Karen Soo began their education in 2000 at Ngee Ann Polytechnic, where they pursued a Diploma in Mass Communications. During their time there, they focused on specializations such as Advanced Radio Production, DVD Authoring, 3D Animations, and Online Journalism. This education spanned from 2000 to 2003. Following this, Karen attended UNSW from 2004 to 2006, where they pursued a Bachelor of Arts in Media and Communications as well as Chinese Studies.