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Juliana Damiao has worked in a variety of roles since 2014. Juliana began their career as a Sales Associate at Nike in 2014, followed by a role as an Educator at lululemon in 2017. That same year, they also worked as a Hostess at Recipe Unlimited Corporation. In 2018, they moved back to Nike as a Commission Sales Associate. In 2020, Juliana held four roles at 437, including Customer and Community Manager, Customer Service Lead, Senior Customer Care Cordinator, and Customer Service Cordinator. Finally, in 2021, they took on the role of Community Manager at tuft + paw.

Juliana Damiao obtained a Bachelor of Arts - BA in Environmental and Urban Sustainability from Ryerson University between 2015 and 2019. In July 2021, they obtained a Digital Marketing Certification from the University of Toronto School of Continuing Studies.