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Natalia Suslova serves as the Chief Executive Officer of TUD TOY, a brand launched in Dubai that combines limited collectible characters with art and interior design, reflecting a strong commitment to self-made individuals and innovation since October 2023. Prior to this role, Natalia held several executive positions, including Executive Managing Director at Hilding Anders International AB and Chief Operations Officer for Russia and CIS at Hamleys of London. With additional experience as Managing Director at Mamas & Papas and roles in retail operations and administration, Natalia's career spans significant leadership positions across various prominent organizations. Educational background includes multiple executive master's degrees in Luxury Management from SDA Bocconi and ESSEC Business School, along with an MBA in Strategic Management from Moscow International Higher Business School MIRBIS. Additional language proficiency was developed at institutions such as Folksuniversitet Helsinki and Nizhny Novgorod State Linguistic University.