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Yoav Bar is an experienced executive in the food and beverage industry, currently serving as the Chief Executive Officer at Tuborg Romania since May 2024. Prior to this role, Yoav held the position of Chief Executive Officer at MULLER DAIRY RO from February 2021 to May 2024. Yoav's extensive background includes leadership roles at Central Bottling Company Israel Ltd as VP Sales and various managerial positions at Dubek and Pelephone, where responsibilities encompassed sales promotions, trade marketing, and B2B projects. Yoav's educational qualifications include a Master of Business Administration (M.B.A.) in Marketing and Finance and a Bachelor's Degree in Communication and Management, both from The College of Management Academic Studies.