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Eduardo Alc¨¦rreca Gana has a diverse work experience that spans over several companies. Eduardo is the founder of Tu Media Naranja, a B2B commercial prospecting company that was established in 2020. Eduardo has successfully implemented a 100% telephonic commercial prospecting methodology, making the company a prominent player in the sector. Prior to this, Eduardo worked as a Marketing Manager at Defontana, a leading Latin American company specializing in web-based ERP software solutions. Eduardo served in this role from November 2018 to January 2020. Before that, Eduardo had an extensive tenure at Verisure, an established security alarm company. Eduardo held various positions at Verisure, including Director of Marketing, where they contributed to the company's growth and expansion in different countries. Lastly, Eduardo worked as the Sales Manager at Chilepost S.A. Consorcio Nacional de Distribuci¨®n y Log¨ªstica sociedad an¨®nima from February 2008 to April 2011.

Eduardo Alc¨¦rreca Gana completed a Master of Business Administration (MBA) with a specialization in Marketing from ENEB - Escuela de Negocios Europea de Barcelona in 2020. Eduardo also obtained a Diploma in Quantitative Marketing from Universidad Finis Terrae in 2011 and a Diploma in Commercial Management and Sales Strategies from Universidad Santo Tom¨¢s (CL) in 2010. Earlier, Eduardo pursued a Bachelor's degree in Public Accounting and Auditing from Universidad Diego Portales between 2001 and 2004. Currently, they are enrolled in a Diploma program in Small and Medium Enterprise Management at Pontificia Universidad Cat¨®lica de Chile, focusing on administration and business management.