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James Hassett has a diverse work experience spanning across multiple industries and roles. James is currently the Managing Director of TrybWorld, where they are responsible for strategic growth, team leadership, commercial development, client relations, and personnel development. Prior to this, they held the role of Managing Director at Square Mile Sport, where they led the global expansion of the Bloomberg Square Mile Relay series. James also has experience in marketing and brand management, having worked at Prestige Ticketing and Benchmark. James started their career in sports marketing at Reebok as a Sports Marketing Assistant. Overall, James has a strong background in leadership, client relations, business strategy, and marketing, with a focus on delivering purpose-led active experiences.

James Hassett attended Loughborough University, where they earned a Bachelor of Science degree with Honors in Management Science. Prior to that, they also attended The Oratory School.