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Bishop Lafer is a skilled marketing operations professional with extensive experience in marketing technology and data stewardship. As a Senior Marketing Operations Manager at Elm Street since January 2017, Bishop implements and maintains lead lifecycle models using Marketo and Salesforce, ensuring accurate funnel reporting and strategic decision-making. Previous roles include Marketing Operations Manager and Marketing Developer Analyst, where responsibilities encompassed managing marketing technology stacks, training team members, and providing critical data analysis for digital marketing channels. Prior experience includes web development at RG Media Company and freelance internet marketing, highlighting a strong foundation in digital solutions. Bishop holds a Bachelor of Science in Website Development and Design from Full Sail University.