Sylvana van Beek

Creative at Truus

Sylvana is a versatile creative professional with experience in various roles across multiple companies. Currently serving as a Creative at Truus since January 2023, Sylvana is involved in a wide range of creative tasks including concepting activations, producing TikTok content, and scriptwriting. As a TikTok creator under the handle @syl.inthecity, Sylvana shares engaging content about restaurants and activities in the Netherlands. Previously, Sylvana worked as a Junior Copywriter at DEPT®, where diverse copy types for brands like NIVEA and Douglas were produced. Early career experiences include a PR Freelancer role at Viacom and Event Manager for Utrechtse Introductie Tijd, overseeing substantial student events. Sylvana holds a Master's degree in Media and Creative Industries and a Bachelor's degree in International Communication and Media from Erasmus University Rotterdam and HU University of Applied Sciences Utrecht, respectively.

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