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Cara Lai Miles is a seasoned marketing professional with extensive experience in audience development and performance management. Currently serving as Marketing Manager DPS at TrustYou since May 2022, Cara previously held various roles at TechTarget from January 2014 to October 2020, culminating in the position of Director of Audience Development and Performance for the EMEA region. In addition to executing localization strategies for demand generation, responsibilities included analyzing customer behavior and crafting targeted email marketing campaigns. Other experience spans positions in digital media and editing, including roles at Flüchtlingshilfe Erding and OnlyMarketingJobs.com. Cara holds a Bachelor of Arts degree in English from the University of Leicester.