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James Cheseldine currently serves as Vice President of Product Management at Trustpilot, focusing on developing products that foster trust and growth for businesses. Previously, James spent over eight years at Meta, holding several leadership positions in product development and go-to-market strategies, particularly within the eCommerce and WhatsApp Monetization sectors. James's expertise includes building B2B and B2C experiences leveraging generative AI and machine learning. Additionally, James founded JayCee Chocolates, where innovative technologies were utilized to create personalized chocolates. James's career also includes roles at blinkbox, Publicis Groupe, and Tinkuy Peru, highlighting a strong background in digital strategy and international collaboration. Education is pursued at The University of Sheffield.