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Deborah Wilson is Chief Industry Engagement Officer of TrustBIX Inc. Her role is industry engagement in agriculture, data, agtech, sustainability, and traceability. She has a long history of championing the farmers, ranchers, and the agricultural industry. She believes validation of claims and improved sustainability practices are the next challenges in the agri-food industry that will be solved by technology. She is a well-known public speaker on these topics. Deborah is on her second term on the National Council for the Canadian Roundtable for Sustainable Beef (CRSB), serving on several committees over the last 6 years. Currently she is serving on two advisory committees for the National Index for Agrifood Performance, which TrustBIX is a partner in.

Wilson has served on both the National and Provincial Boards of the Canadian Agri-marketing Association, receiving their Honor Roll award in 2013. As a lifelong cattle producer, her family operation has used technology and data for production improvement and increased profitability since the late 1980’s. They were the largest Registered Charolais program in Canada, and the second largest foreign registerer of Charolais in the USA in the 80’s and 90’s; along with running the largest single breed bull test in Canada at that time.