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Sally Beswick is an experienced Market Research Consultant at Shine Business Research Ltd since May 2008, specializing in delivering innovative research solutions focused on customer needs and informing business strategies, with particular expertise in New Product Development and marketing strategies. Additional roles include volunteering at The Trussell Trust since November 2016, and previous positions as Research Director at One MS, Marketing Consultant at Advantage West Midlands, Account Director at Millward Brown, Marketing Manager at Cadburys Schweppes PLC, and Market Research Executive at Boots UK. Sally Beswick holds a 1st Class Honours BSc in Statistics from Newcastle University, graduated in 1984.