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Francisco Lutz has been in leadership positions in Truly Nolen International since 2013. He has led sales teams in different countries, has been a regional sales manager, and coached offices in different countries to obtain sustained growth and increased profits.

Prior to this, he served in different positions throughout the company, working as a technician, salesman, and in the training and creation of TNI Management Software.

His current position as Vice President of Sales has allowed him to use his entrepreneurial passion to open and oversee/manage new corporations and existing corporations for Truly Nolen International in Argentina, Brazil, and France.

Francisco Lutz was born in Buenos Aires, Argentina, and has lived in the United States, Chile, Spain, and Brazil. He has two undergraduate degrees from Rollins College in Orlando, Florida in International Business and Latin American and Caribbean Studies.

Upon finishing his undergraduate degrees he moved to Barcelona, Spain to pursue his MBA at Universität Pompeu Fabra. His love for languages has allowed him to become fluent in Spanish, English, and Portuguese.