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Heather Sponaugle has extensive work experience in marketing operations. Heather is currently the Director of Marketing Operations at Trulioo since May 2023. Prior to this, they worked as the Senior Director of Marketing Operations at Viral Nation from November 2021 to June 2022. Heather has also held positions at Absolute Software, where they were the Director of Marketing Operations from October 2020 to November 2021 and the Senior Manager of Marketing Operations from May 2017 to October 2020. Before Absolute Software, they worked briefly as a Marketing Program Manager at Dialpad in 2017. Heather also has experience at Hootsuite Media Inc., where they served as the Manager of Marketing Automation Systems from February 2016 to December 2016 and as the Marketing Automation Manager from April 2013 to February 2016. Their earlier experience includes working as a Digital Marketing Manager at Strangeloop Networks in 2012 and as a Research Assistant for Dr. Richard Lane at Vancouver Island University from September 2009 to December 2010.

Heather Sponaugle completed their Bachelor of Business Administration with a major in Marketing from Vancouver Island University between 2007 and 2010. In 2008, they briefly attended Université de Montréal, but did not obtain a degree or field of study from there. Additionally, Heather earned a certification as a Marketo Certified Expert from Marketo in 2016.