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Rob van Wyen

Senior Director Of Creative, Brand at Truewerk

Rob van Wyen has a diverse work experience in the fields of creative direction and product design. Rob is currently working as a Creative Director Consultant at TRUEWERK since 2023. Prior to this, they served as the Vice President of Product Design at Publicis Media from 2022 onwards, where they led the Product Design team and established design standards and processes.

Before joining Publicis Media, Rob worked as a Creative Director & Managing Partner at Studio Seitz from 2018. Additionally, they have undertaken various roles as a Product Design Consultant for companies such as theSkimm, Dia & Co, Hive Brands, NEST New York, Standard Issue, AREA 17, and Orchard between 2019 and 2022.

During their tenure at Orchard, Rob held the position of VP of Design and collaborated with the product team to identify features and functionality aligned with business objectives. Rob also managed designers, facilitated design sprints, and developed prototypes and solutions.

Rob van Wyen began their education in 2003 at SUNY New Paltz, where they pursued a Bachelor of Fine Arts degree in Graphic Design. Rob attended the school for four years, completing their studies in 2007. In 2006, they also attended the College for Creative Studies for a brief period, focusing on Graphic Design.

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